The Stussy hoodie did not happen overnight it is the product of California surf and skate scene. His name is Shawn Stussy who in the early eighties would hand print T-shirts to himself with his own personal logo and sell them out of his car. The rebellious feel of the brand took off soon, and merged punk, hip-hop, and skate cultures. Stussy started producing hoodies in the late 80s, and they became a necessity by any person who needed to be different.
How Shawn Stussy Built a Streetwear Empire
Graffiti and old-style scripts served as the basis of his logo stussyhoodie.eu.com/new-arrival/ which he designed by hand. His designs were adored among friends and other local skaters and this motivated him to print additional shirts and hoodies. By 1984 Stussy formally entered the market as a clothing manufacturer, fusion of the surf culture with an urban look. It was a hoodie that has gained the essential bit of comfort and attitude that suits the skaters and hip-hop fans.
The Stussy Hoodie’s Rise in the ’90s
Streetwear boomed in the 90s and Stussy was the first to step forward. Skaters, DJs, and hip-hop artists adopted the hoodie and wore it in the form of a uniform because of its casual but daring style. Small drops and limited collab even further made Stussy hoodies more desirable. The strategy was pioneered by Stussy and later copied by brands such as Supreme and Nike which act as brands.
Why the Stussy Hoodie Never Goes Out of Style
Treads come and go but Stussy hoodie is forever. Its classic style, good material and claims to a mythical logo render it immortal. Celebrities such as Pharrell and A$AP Rocky keep it in the limelight and newer generations become fascinated by it. Stussy remains trendy through working with artist and brands themselves and breathing new life to the hype. Whether dressed up or down, the hoodie goes with everything and is a must have piece in the wardrobe.
How Stussy Hoodies Changed Streetwear Forever
Hoodies were merely gym, or work clothes before Stussy, who fashion-it-ized them. The brand showed that streetwear could be both made well and symbolically important. Other brands imitated the strategy of Stussy, and none was as genuine as it. Streetwear rules the fashion today, and Stussy hoodies have been the reference point. They remind us that what styles are based on are culture and not on trends.
Where to Buy Authentic Stussy Hoodies
There are knock off Stussy hoodies everywhere and so it is important where you are going to buy it. Authentic retailers and resellers such as Grailed or StockX are good choices as well as official Stussy stores. To prevent frauds, constantly check on the stitches, labels, and prints. These have different prices but they do not go away at all and thus they are worth investing in real Stussy hoodies.
