When it comes to creators who’ve turned their passion into a movement, few have done it like Sam Golbach and Colby Brock. Known for their daring explorations of haunted places and mysterious urban legends, Sam and Colby didn’t stop at YouTube fame—they built a brand that resonates with fans on a deeper level. Their clothing line, xplr merch is more than just merch—it’s a symbol of rebellion, adventure, and fearlessness.
Whether you’re new to the world of Sam and Colby or a long-time fan curious about the meaning behind XPLR, this article breaks down everything you need to know about the brand, from its origins to its message and standout pieces.
The Birth of XPLR: From YouTube to Lifestyle Brand
sam and colby merch started as Vine creators before transitioning to YouTube, where they quickly built a loyal following with their “Exploring With…” series. The content revolved around uncovering the unknown—abandoned asylums, haunted hotels, hidden tunnels—and the thrill of pushing boundaries.
As their audience grew, so did their influence. In 2017, the duo launched XPLR, originally as a merch line. But this wasn’t your typical YouTuber drop. From the beginning, XPLR had a vision: to represent a mindset of exploration, curiosity, and courage. The name itself is a stylized version of “explorer”—fitting for a brand rooted in the unknown.
What Does XPLR Stand For?
At its core, XPLR is a lifestyle philosophy. It stands for:
- Exploration: Not just physically, but mentally and spiritually—pushing yourself to try new things, break norms, and uncover hidden truths.
- Fearlessness: Facing the dark, the unknown, and even inner doubts head-on.
- Individuality: Encouraging fans to be unapologetically themselves.
- Rebellion: Going against what’s expected and carving your own path.
XPLR speaks to people who don’t want to settle, who question the ordinary, and who seek something greater than comfort. It’s a rallying cry for outsiders, risk-takers, and dreamers.
The Aesthetic: Dark, Bold, and Edgy
XPLR merch mirrors the brand’s identity with bold graphics, dark tones, and spiritual symbolism. Think black and deep earth-tone hoodies, mystic symbols, cryptic fonts, and embroidered detailing. Designs often incorporate elements of the supernatural—like Ouija boards, skulls, ravens, or sigils—blending streetwear with horror.
The vibe is unmistakable: mysterious meets modern, perfect for those who love to stand out while staying grounded in a shared subculture.
XPLR’s Signature Drops and Limited Editions
Sam and Colby don’t just release merch—they curate drops. Every few months, XPLR unveils new collections that often tie into themes from their latest adventures. Fans anticipate these drops like holidays, and limited edition pieces sell out quickly. These aren’t mass-produced—they’re exclusive, time-sensitive, and packed with meaning.
Some notable collections include:
- The Fear Collection – Inspired by their Haunted Escape Room series.
- Nightmare Fuel – Featuring haunting visuals and dark stories.
- Spirit Seeker Series – Focused on the supernatural elements of their travels.
This release strategy adds hype, but also makes each item feel personal and rare—like owning a piece of the journey.
Why Fans Love XPLR
XPLR isn’t just popular because of Sam and Colby’s fame—it resonates on a personal level. Fans describe feeling like part of something bigger: a community that values curiosity, open-mindedness, and adventure.
Here’s what makes the brand stand out:
- Connection to Content: Every drop reflects a story. When you wear it, you’re not just wearing clothes—you’re wearing part of their experience.
- High Quality: XPLR merch is known for its premium fabrics, detailed designs, and comfort. Fans regularly report pieces lasting for years.
- Emotional Value: Many fans say wearing XPLR gives them confidence or helps them feel less alone. It’s not just about style—it’s about identity.
XPLR Events and Community Engagement
Beyond the clothes, XPLR is a thriving fan movement. Sam and Colby have hosted pop-up shops, live events, and ghost-hunting tours where fans get to engage with the brand firsthand.
They also maintain a tight community on platforms like Instagram, TikTok, and XPLR Club (their membership-based content hub), where fans can access exclusive content and early merch access.
This interaction fosters a unique bond between creators and fans. It’s not unusual to see fans share stories about how Sam and Colby—and by extension XPLR—helped them through hard times, inspired them to take risks, or introduced them to lifelong friends.
How to Get XPLR Merch
Because of its limited nature, XPLR merch is mainly available through their [official website] during scheduled drops. These often come with countdowns, exclusive previews, and teaser videos on YouTube or social media. Fans are advised to act fast—some collections sell out within hours.
You can also occasionally find restocks of popular items or hidden “vault” drops where past designs are re-released in small quantities. For those chasing rare pieces, resale platforms sometimes carry them—but at a marked-up price.
Popular XPLR Pieces
Some of the most iconic and beloved pieces include:
- “Explore the Unknown” Hoodie – A staple for any fan.
- Glow-in-the-Dark XPLR Tees – Merging aesthetic with eerie fun.
- Skull & Compass Jacket – Embroidered with adventure vibes.
- Mystery Box Drops – Surprise bundles with unreleased or rare items.
Fans often collect these like badges—each piece a memory of a video, a chapter in the journey, or a personal milestone.
Is XPLR Worth It?
Absolutely—if you’re a fan of storytelling, exploration, or alternative fashion. XPLR isn’t just clothing; it’s a visual extension of what Sam and Colby stand for. You’re buying into a mindset, a mission, and a creative movement. The quality is solid, the design is intentional, and the meaning behind each drop is genuine.
What’s Next for XPLR?
Sam and Colby continue to evolve their brand. With their YouTube content gaining deeper narrative complexity and emotional depth, the XPLR brand may expand beyond apparel into:
- Accessories and lifestyle gear (e.g., bags, posters, candles)
- Collaborations with artists or horror creators
- Documentary-style collections tied to specific haunted experiences
Their growing international fanbase also means more global accessibility in the future.
Final Thoughts: Why XPLR Is More Than Merch
XPLR isn’t just about haunted houses or cool hoodies—it’s about daring to be yourself. It’s about questioning what’s real, what’s possible, and how far you’re willing to go to discover it. Sam and Colby created XPLR not to sell shirts, but to spark a movement—one where the unknown is not something to fear, but to chase.
